QRTada, brand usage rules
Source: https://qrtada.com/en/brand-kit


## Clear space

Keep a free space around the logo at least as wide as one of the three squares of the symbol, on all four sides. No text, edge or other image goes inside it.


## Minimum sizes

- Symbol alone: 16 px wide on screen, 6 mm wide in print.
- Full logo: 24 px high on screen, 8 mm high in print.


## Backgrounds and versions

- Light background: Light background version: ink with the saffron star.
- Dark background: Dark background version: off-white with the saffron star. Never ink on a dark background.
- Raspberry fill: White monochrome version, star included.
- Photo: White monochrome version, on a calm area of the image or over an ink overlay, with a contrast of at least 3:1.


## Colors and fonts

- Raspberry is for action: a button, a link. Never a large background, never the logo.
- Saffron is reserved for the “Tada” star, as a flat fill, never as text on a light background.
- Ink carries text and the logo on light backgrounds; on dark backgrounds, off-white replaces it.
- Gabarito for headings, Onest for text, JetBrains Mono for short links and identifiers. The word “QRTada” in the logo is drawn: do not retype it in another font.


## The name

QRTada is written as one word, with Q, R and T in capitals: not “QR Tada”, “Qrtada” or “QRTADA”.


## Don’ts

- Distort: Stretching, squashing or cropping the logo. Its proportions never change.
- Recolor: Giving it colors other than those of the four supplied versions.
- Add an effect: Shadow, outline, gradient, bevel or animation.
- Rotate: The symbol is already tilted by 10°: add no rotation.
- Low-contrast background: Placing it on a background that washes it out, such as ink on a dark background.
- Change the star: Replacing, moving or recoloring the saffron star.


## Affiliates, press and partners

- No QRTada name or logo in a domain name or account name: an address like qrtada-promo.com is misleading.
- No QRTada name or logo in the name or packaging of a product or service.
- Do not imply an official partnership, certification or endorsement by QRTada that does not exist. Affiliates present their link as an affiliate link.
- Company descriptions and visuals are used as they are; for an adaptation, write to us first.


## Press contact

A question about the brand, an interview, a missing visual? Write to us at bonjour@qrtada.com.
